ALL About BUBS Swedish Candy, The history, the Flavors and what makes them Special !

If you’ve been anywhere near TikTok or Instagram lately, you’ve probably seen the viral Swedish candy BUBS—those colorful foam skulls, chewy Goody ovals, and fizzy sour treats that have candy lovers everywhere hunting them down.

At 12 Paws Candy Co., we’ve been watching the craze grow, and now we’re proud to say: yes, you can finally get BUBS right here in the U.S. (without hopping on a plane to Sweden).

Let’s dive into the story behind this candy phenomenon—who created BUBS, why they look the way they do, the full list of flavors, and which ones are the hardest to find.

The Story of BUBS: Swedish Candy With a Family Heart

 

 

BUBS was born in 1992 in a small Swedish town called Huskvarna, founded by the Lindström family. The name actually comes from their initials—Bernt, Ulrik, Birgitta, Stefan = BUBS. Pretty sweet, right?

 

Their vision was simple: create fun, bold, and better-for-you candy that tastes incredible without gelatin. That’s why most BUBS are vegan, Fairtrade sugar-based, and totally unique in texture.

In 2022–2023, the brand joined the larger Orkla Confectionery & Snacks family, which has given them even more reach worldwide.

What is “Goody” in BUBS Goody Candy?

 

“Goody” isn’t a separate brand—it’s BUBS’ playful line of two-flavor ovals. They’re soft, foamy, and coated in sweet or sour sanding. Think Raspberry–Blueberry, Wild Strawberry–Pomegranate, or Banana ovals that practically melt in your mouth.

These shapes were designed to stand out in Swedish pick-n-mix walls and are now taking over bagged candy aisles in the U.S.

The Iconic BUBS Skull

 

 

The Skalle (Skull) is the BUBS legend. The very first skull was Raspberry-Licorice, and it’s still the best-selling flavor in Sweden today.

 

Over the years, the skull family expanded:

• Fizzy/Dizzy Skulls – that addictive sour-sanded foam
• Giant Sour Skulls – perfect for sharing (or not sharing 👀)
• Foam Skulls – pillowy, chewy, vegan-friendly texture
• Limited-Edition Skulls – blink and you’ll miss them

Flavors & Textures: The Complete BUBS Experience

 

 

 

BUBS isn’t just candy, it’s a texture adventure:

• Foam (Skum): soft, vegan, chewy, and light
• Sour Sanded: sweet + tangy = TikTok famous
• Chewy Jelly: fruity bursts that balance the foamy pieces

Flavors you’ll find include:

🍬 Raspberry-Licorice (the OG)

🍬 Cola Skulls

🍬 Blueberry Skulls

🍬 Sour Raspberry–Blueberry Ovals

🍬 Wild Strawberry–Pomegranate Ovals

🍬 Banana Ovals

🍬 Pear Ovals

From Sweden to TikTok Fame

 

 

So, how did BUBS become the “it” candy?

 

In 2023, U.S. TikTokers discovered BUBS at specialty Swedish candy shops like BonBon NYC. Videos of the foam skulls stretching and fizzing racked up millions of views, sparking long lines and sellouts.

By 2024, mainstream U.S. retailers started bringing them in—but supply couldn’t keep up with demand. People were driving hours just to snag a bag.

And in 2025, the game changed: BUBS partnered with Mount Franklin Foods to manufacture and distribute BUBS across the United States. Translation? This isn’t just a viral moment—it’s the start of BUBS being a permanent candy aisle staple.

Where BUBS Are Most Loved

 

 

Different countries have their own favorites:

 

🇸🇪 Sweden: Raspberry-Licorice Skulls rule them all

🇺🇸 USA: Fizzy/Dizzy Skulls & Giant Sour Skulls are the must-haves

🇬🇧 UK: Pick-n-mix fans love Sour Skulls & mixed Goody ovals

The most popular worldwide flavor? Raspberry-Licorice Skull.

The hardest to find? Limited-edition skulls and some of the Goody oval seasonal drops (especially Wild Strawberry-Pomegranate).

Will the BUBS Trend Last?

 

 

Short answer: yes.

 

Why?

• The candy is vegan, gelatin-free, and Fairtrade—a huge plus for today’s snackers.
• Orkla (the parent company) is expanding production.
• U.S. distribution is set up for the long haul.

That means BUBS isn’t fading—it’s only going to get easier to find and even more popular.

Get Your BUBS at 12 Paws Candy Co.

We know how hard it’s been to track down these viral Swedish candies in the U.S.—but we’ve got you covered.

At 12 Paws Candy Co., we carry a wide range of BUBS favorites:

✔️ Fizzy Skulls

✔️ Goody Ovals

✔️ Foam Skulls

✔️ Raspberry-Licorice classics

Perfect for candy lovers, TikTok trend-chasers, or anyone who wants to experience the magic of Swedish pick-n-mix.

Final Bite

The world has fallen in love with BUBS for a reason: bold flavors, fun textures, vegan-friendly recipes, and a playful look that makes candy exciting again.

And now? You don’t have to travel to Sweden or refresh TikTok candy drops—you can grab your favorite BUBS candy right here at 12 Paws Candy Co.